Fugu focuses on being more than just a studio. Developing meaningful relationships with clients and suppliers, investing heavily in technology and keeping at the forefront of design are some of the key practices that make Fugu unique.

Fugu believes that meaningful outcomes are achieved through a multidisciplinary approach in which technical expertise and a love of timeless design work in tandem. From ideation through to production, Fugu is committed to providing high-end solutions that challenge the aesthetic and strategic norm. Recognition of corporate requirements, competitor activity and stakeholder control mean that Fugu can provide consequential and measurable outcomes.

With an ever-increasing understanding of how modern design practices are damaging the ecosystem, it has become essential to put in place internal systems that minimise the studio’s carbon footprint. Profound design, educated choices in paper stock and inks and a clever use of resources help Fugu to leverage a higher, more accountable aesthetic.

Fugu work to the principle that anything is possible. In an industry where creativity is a commodity, it is important to offer more than just innovation. Fugu believes in adapting to client needs, providing non-standard outcomes and being able to achieve results in a timely, cost effective manner.